Ecommerce SEO and digital marketing.

We took on marketing for one reason. Too many of our builds launched fast, technically clean and correctly structured, and then sat behind an agency that could produce an audit but could not deploy a fix. The recommendations were often right. They just never became changes.

The engineering access is the difference

A technical SEO recommendation is worth nothing until it is live. Because the same team maintains the store, a crawl issue found on Tuesday is a pull request on Wednesday, rather than a line item that reappears in next quarter's report with an older date on it.

It also changes what gets recommended. An agency that cannot touch the code proposes what is safe to propose. A team that will implement it proposes changing the faceted navigation, or the pagination model, or how variants generate URLs — the structural work that actually moves an ecommerce site and that nobody suggests when someone else has to build it.

What the retainer covers

Technical SEO

Crawl budget and index coverage, faceted navigation and parameter handling, canonical strategy across variants and collections, internal linking, structured data, XML sitemaps, redirect hygiene and Core Web Vitals. On a large catalogue this is usually where the first real gains are: most stores have thousands of near-duplicate URLs competing with each other, and consolidating them moves rankings faster than new content does.

Content that earns the ranking

Category pages written for the query that reaches them and the person who arrives. Product copy at catalogue scale — often with automation drafting and a person editing. Buying guides and comparisons that answer the question rather than restating it. Content that exists to hold a keyword is obvious to readers and increasingly obvious to search engines.

Digital PR and links

Earned coverage through things worth covering — data you hold, a genuine point of view, a product launch that merits attention. Not a directory package, and not a private blog network. Link building that would embarrass you if it were described publicly is a liability with a delay on it.

Paid search, shopping and social

Google Search and Shopping, Meta, TikTok, with feed quality treated as a first-class problem — most Shopping performance is decided in the feed, not the bidding. Server-side conversion tracking, because browser-side attribution has been degrading for years and the numbers you optimise against have to be trustworthy.

Conversion optimisation

Funnel analysis and structured tests, with the sample size agreed before the test starts. We report tests that failed. A programme where everything wins is a programme that is measuring badly.

Answer engines and AI search

A growing share of research now happens inside AI assistants and answer panels rather than a results page, and the work that earns a citation there overlaps with good SEO without being identical to it. It rewards clear factual statements, structured data that matches the visible page, comparison tables, genuine expertise with an author attached, and content organised around entities and questions rather than keyword variants.

We build for it deliberately — this site is built that way — and we report on it where the platforms make measurement possible, which for now is partially and unevenly. We will tell you which parts of that are measurable and which are inference; anybody selling certainty here is selling something else.

Reported against revenue

Rankings and sessions are inputs, and it is easy to move both without moving anything that matters. The monthly report leads with revenue, orders and cost per acquisition against a baseline agreed at the start. One page, then the detail behind it for anyone who wants it.

You keep the accounts. Analytics, Search Console, ad accounts and tag manager are yours, in your ownership, from the beginning. An agency that holds your data is holding a hostage, and it is worth checking whether your current one does.

Three months, then rolling

Three months is the shortest honest window in which organic work shows a signal — not a result, a signal. After that the arrangement is month to month. Long lock-ins protect the agency rather than the outcome, and if the work is good the contract length is irrelevant.

Who this is for

Stores with a technically sound site and traffic that under-converts. Brands that have just replatformed and want to consolidate the gain rather than lose it. Merchants whose organic traffic fell after a migration somebody else ran. In-house marketing teams who need engineering capacity rather than another strategist. If your store also needs rebuilding, say so early — doing marketing on a site scheduled for replacement wastes both budgets.

What it costs

Retainers are scoped to the work, and the work depends on catalogue size, competitiveness, the technical state of the site and how many channels are in play. We would rather scope it after looking at your Search Console and analytics than quote a tier.

The initial audit is free and yours to keep, including if you decide not to work with us. Request a proposal.