Building, running and growing an online store — platform choice, catalogue architecture, checkout and the operational work behind them.
When a hosted platform stops fitting, building custom becomes the cheaper option. Here is what that decision involves — what you own, what you take on, and what it does not automatically buy you.
· 11 min read
The comparison is usually framed as flexibility against convenience. That framing is wrong, and it leads people to rebuild stores that did not need rebuilding.
· 10 min read
Traffic loss after a replatform is almost never caused by the new platform. It is caused by four specific, preventable mistakes. Here is the plan that avoids them.
· 10 min read