Ecommerce replatforming without losing traffic
Traffic loss after a replatform is almost never caused by the new platform. It is caused by four specific, preventable mistakes. Here is the plan that avoids them.
· 10 min readTagged
#Technical SEO
Ecommerce SEO: the parts that actually move rankings
Most ecommerce SEO advice is about content. Most ecommerce SEO problems are architectural — and they are invisible until you look at what crawlers actually see.
· 12 min read
Core Web Vitals for ecommerce: what to fix, in order
Three metrics, a handful of causes, and a fixed order of work. Most storefronts fail Core Web Vitals for the same four reasons, and third-party scripts are usually two of them.
· 12 min read