How AI CRO Agents Automate Website Audits and Action Plans
Learn how AI CRO agents automate e-commerce audits, diagnose checkout friction, and translate raw behavioural analytics into prioritised engineering action plans.
Ecommerce engineering and delivery team
Coder71 Team
The engineers, architects and strategists who build Coder71's client work — storefronts, custom software, mobile apps and the automation behind them.
Writes about
- Custom ecommerce development
- Shopify and Shopify Plus
- Headless and composable commerce
- Custom software and SaaS
- Mobile app development
- AI and workflow automation
- Technical and ecommerce SEO
- Conversion rate optimisation
- Systems integration
Credentials
- 10+ years building ecommerce systems
- Delivery across the US
- Canada
- the UK
- Australia
- Europe and the Middle East
- Builders of Fastmart
- Footprint and Wallpaper71
Coder71 Limited has built ecommerce software since 2015. Everything published here is written by the people doing that work: the engineers who own the codebases, the architects who scope the integrations, and the strategists who decide what a storefront should do before anyone writes it.
What we build
The practice runs across seven disciplines, and articles are written by whoever owns the relevant one. Custom ecommerce development on Next.js, React, Vue.js, Node.js, Laravel and PostgreSQL, for brands that have outgrown a hosted platform. Shopify and Shopify Plus builds and customisation. Custom software for the rules no platform can express. Native and cross-platform mobile apps. AI and workflow automation. Technical and ecommerce SEO. And IT staff augmentation, where the team joins an existing one.
We also build and sell our own software, which is where a good deal of the writing comes from — running a product teaches things client work does not. Fastmart is an ecommerce platform shipped with its full source code, Footprint is a travel-history visualiser, and Wallpaper71 is an Android app with a Laravel admin panel.
How we write
Articles start from work that actually happened — a migration that went wrong in an interesting way, an integration that turned out to be harder than the documentation implied, a platform limit discovered at the worst possible moment. That is the part a general-purpose writer cannot produce, and it is the reason this knowledge base exists rather than a blog of industry summaries.
Three rules hold across everything published here. We do not invent statistics: a figure either has a named public source or it does not appear. We do not describe client engagements or name clients — the case studies are where that belongs, with permission. And we do not quote prices or delivery dates, because what a build costs and how long it runs fall out of scope, integrations and migration, so a published figure would be either a floor nobody is quoted or a date the proposal contradicts.
Where we work
Clients are in the United States, Canada, the United Kingdom, Australia, Europe and the Middle East; the team is in Dhaka. If something here is wrong, out of date, or you want the version specific to your stack, tell us — corrections are welcome and we would rather fix an article than defend it.
Custom ecommerce website development: the complete guide
When a hosted platform stops fitting, building custom becomes the cheaper option. Here is what that decision involves — what you own, what you take on, and what it does not automatically buy you.
· 11 min read
Shopify or a custom build: how to actually choose
The comparison is usually framed as flexibility against convenience. That framing is wrong, and it leads people to rebuild stores that did not need rebuilding.
· 10 min read
Ecommerce replatforming without losing traffic
Traffic loss after a replatform is almost never caused by the new platform. It is caused by four specific, preventable mistakes. Here is the plan that avoids them.
· 10 min read
Shopify development: what it actually involves
Everything from a theme tweak to a headless rebuild gets called Shopify development. They are different jobs with different risks. Here is the map.
· 10 min read
Headless commerce, explained without the hype
Headless is sold as an upgrade. It is a trade: you gain front-end control and take on everything the platform's front end was quietly doing for you.
· 11 min read
Ecommerce SEO: the parts that actually move rankings
Most ecommerce SEO advice is about content. Most ecommerce SEO problems are architectural — and they are invisible until you look at what crawlers actually see.
· 12 min read
Core Web Vitals for ecommerce: what to fix, in order
Three metrics, a handful of causes, and a fixed order of work. Most storefronts fail Core Web Vitals for the same four reasons, and third-party scripts are usually two of them.
· 12 min read
AI and workflow automation in ecommerce operations
The useful question is not what AI can do. It is which repetitive work in your operation has a clear input, a checkable output and a tolerable failure mode.
· 11 min read